Prevention is the first healthy lifestyle magazine specifically for and about Australian women 40+. It will inspire and empower a previously ignored audience, giving them the information they need to live the long, healthy, happy life they expect. These women are committed to health as a lifestyle, and Prevention will be at the centre of their conversations. It will deliver the latest and best customised health content to women 40+, showing them how making small changes can make a big difference to  how healthy, happy and energetic they feel. In other words, it shows them that living a healthy lifestyle doesn't have to be hard. Like Women's Health, this is a mass, mainstream lifestyle title, not a niche health title.

More than a magazine, Prevention is a 360-degree brand, which supports women's health ambitions with an in-depth, easy-reference website, a stream of relevant special books and other publications and iconic events.